Work Experience
I offer a unique skill set that combines design thinking, user experience principles, and adult-learning strategies. I specialize in crafting content that is not only visually beautiful, but resonates with the target audience to drive action. I use my experience and talents to produce strategic but engaging content, from brand messaging to training materials. My work in instructional design, UX design and research, marketing, and communications is a tactical blend of strategy and creativity that aims to deliver measurable results.
Instructional Design
As an experienced IT consultant in organizational change management, I have a wealth of knowledge and expertise in creating presentations, training courses, and simulations that incorporate adult-learning theory and marketing techniques. My focus is on helping clients navigate tech-related changes and achieve their business goals through customized solutions.
Tools & Skills:
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Rise 360
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Storyline 360
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Microsoft 365
UX/UI
I am passionate about creating user experiences that are intuitive and engaging. By working closely with stakeholders and end users, I am able to identify pain points and find ways to improve the overall experience. My targeted communications and change management processes ensure that users feel at ease as they navigate the interface. Whether you are looking to improve an existing product or create something new, I would be thrilled to partner with you.
Tools & Skills:
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Adobe XD
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UserZoom
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Figma
Marketing
With my Master's degree in marketing, I have applied my skills in marketing research, branding, and digital marketing techniques to bring growth to a variety of industries. Through a semester-long capstone project focused on the University of Cincinnati College of Nursing's RN-BSN online program, I provided a comprehensive marketing plan to increase enrollments significantly.
From paid ads to social media coordination and copywriting, I am passionate about delivering results and creating meaningful interactions with customers. With my background in graphic design, I also ensure that every aspect of your brand is consistent and visually appealing.
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Tools & Skills:
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Canva
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Meta Business Suite
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Facebook Ads Reporting
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Google Ads/Google Analytics
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Adobe Lightroom
Communications
As a long-time storyteller across various industries, I have developed a real passion for communication. Starting with blog writing and editing, I quickly progressed to copywriting services for niche clients. With my experience in internal communications supporting enterprise-wide IT changes, I have honed my ability to concisely provide what stakeholders and end-users need to know. Every communication is an opportunity to share a story, and I am constantly improving my brevity skills to deliver the most impactful messages possible.